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Research papers

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999
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Citation

Vandenheede, Hoffmann, Aardse and Cartwright (1999a, September 01). A paradox of product innovation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-paradox-of-product-innovation-


Research papers

Using market research to enhance corporate innovation

The following paper demonstrate show applied research has been used to assist companies in the identification and design of innovative solutions for developing both vibrant internal cultures and responsive external marketing and communications...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Michael Cohen
September 1, 1999
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Citation

Cohen, M. (1999a, September 01). Using market research to enhance corporate innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-market-research-to-enhance-corporate-innovation


Research papers

Artificial life simulations

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Bruce Grey Tedesco
September 1, 1999
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Citation

Tedesco, B. G. (1999a, September 01). Artificial life simulations . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-life-simulations-


Magazines

Revue Française du Marketing 1999 (N. 171)

Pour que ce numéro spécial soit aussi complet que possible, nousavons souhaité proposer au lecteur plusieurs pistesde réflexion concernant l'analyse et la gestion de l'interface et des moments de vérité. Dans cette...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 1999
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Citation

, A. (1999a, January 01). Revue Française du Marketing 1999 (N. 171). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-171-


Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Managing the knowledge

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Franz Tessun
September 1, 1998
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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/managing-the-knowledge


Research papers

A comparison of Internet retail banking in the United States and Europe

Retail banks around the world are moving rapidly towards increasing their Internet service provision. This trend has been given momentum by the prospect for retail banks to dramatically reduce transaction costs. Although short term transaction costs...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Andy Lowe, Stephane Thuillier, Jari Kuusisto
June 15, 1998
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Citation

Lowe, Thuillier and Kuusisto (1998a, June 15). A comparison of Internet retail banking in the United States and Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-internet-retail-banking-in-the-united-states-and-europe


Research papers
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Citation

B.V., E. (1998a, June 15). Competition and innovation in the telecommunications industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/competition-and-innovation-in-the-telecommunications-industry


Research papers

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Anthony Newstead
June 15, 1998
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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications